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What is Marketing Automation, and How Does It Work?
What is marketing automation, and how does it work? When you think of automated marketing, you might think of a computer program sending emails on ...
Customer Acquisition Cost: Definition, Importance, and Tips to Reduce It
How much does it cost to gain a new customer these days? This number, also referred to as the customer acquisition cost (CAC) can vary greatly by ...
Audience Analytics - Unleashing Their Potential
Are you curious about how businesses gain valuable insights into their audience's behavior, preferences, and characteristics? It's all thanks to ...
Boost Conversions with Personalized Marketing
Have you ever connected with someone that you just met on such a deep level that it felt like you had known each other for years? It was like ...
Audience Targeting: 5 Tips to Improve Your Campaigns
Audience targeting is a vital component of successful marketing and sales campaigns. What is audience targeting? Audience targeting is the practice ...
Understanding Audience Behavior - 5 Expert Tips
How do you go about understanding audience behavior? Getting the answer to this question is a lot like unlocking the keys to the proverbial kingdom ...