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What is Marketing Automation, and How Does It Work?
What is marketing automation, and how does it work? When you think of automated marketing, you might think of a computer program sending emails on y...
Customer Acquisition Cost: Definition, Importance, and Tips to Reduce It
How much does it cost to gain a new customer these days? This number, also referred to as the customer acquisition cost (CAC) can vary greatly by in...
Audience Analytics – Unleashing Their Potential
Are you curious about how businesses gain valuable insights into their audience's behavior, preferences, and characteristics? It's all thanks to aud...
Boost Conversions with Personalized Marketing
Have you ever connected with someone that you just met on such a deep level that it felt like you had known each other for years? It was like everyt...
Audience Targeting: 5 Tips to Improve Your Campaigns
Audience targeting is a vital component of successful marketing and sales campaigns. What is audience targeting? Audience targeting is the practice ...
Understanding Audience Behavior – 5 Expert Tips
How do you go about understanding audience behavior? Getting the answer to this question is a lot like unlocking the keys to the proverbial kingdom ...
Understand the Power of Audience Segmentation
What if I told you that audience segmentation and the proper leveraging of it could take your business to the next level? Odds are you would be inte...
5 Audience Modeling Tools You Should Consider Trying
Debating between audience modeling tools? We can help! The truth is there’s a plethora of audience modeling platforms available online, but you mi...
Exploring Different Methods of Audience Modeling
Want your marketing and communication initiatives to be effective? It’s highly unlikely you said no. The key to making those initiatives effective...
What is Audience Modeling, and How Does It Work?
Regardless of the business you’re in, understanding and connecting with the target audience you’re selling to is crucial. That's where audience ...