Privacy Policy

Last Updated January 13, 2025

Wodwo (“Wodwo” “we” “us” “our”) is a service provider of data marketing services (our “Services”).  We provide this Privacy Policy (“Privacy Policy”) to explain what personal information we process (generally, to the extent we are a “controller” of that information), both in the course of providing our Services and in managing our corporate website(s),  including this one, and certain other operations.   We also explain below the situations in which we may act as a “controller” as opposed to as a “processor” under applicable privacy laws; only the former situation is covered and described by this Privacy Policy.

  1. Information That We Collect
  1. Data Collected Through Our Corporate Website. Wodwo collects information from users of our website(s) (including any page on which this Privacy Policy is posted), including:
    • The domain name and IP addresses of users’ web browsers, along with a time stamp and information about a user’s browser or device.
    • Information about what users and visitors access, utilize or visit on our website, or how they interact with our content.
    • Information, including personally identifiable and contact information that you provide, which could include (for instance) survey information, sign-up information (g., if you sign up for events or newsletters) requests for information, credit card or payment information, mailing addresses and email addresses.
    • Information from passive collection methods such as cookies, described below, in sub-section “c.”
  2. Other Data Collected in its Corporate Capacity

Wodwo also may collect information from or about its customers and prospective customers in other ways and from other sources.   For instance, we may receive information from prospective customers at trade shows or other corporate events and meetings, from customers in the course of our Services, or from third parties who provide us information on potential customers.

  1. Cookies and similar technologies

Wodwo may employ cookies and similar technologies on its website, which we describe separately in Section 5, below.

  1. How WODWO uses the Information We Collect as a Controller

We may use the Information we collect as a Controller to:

  • Create and manage your unique user account.
  • Provide services to you.
  • Respond to and communicate with you (including regarding news and updates about our services).
  • Send you offers and ads for our products and services, when you browse the website(s) or other companies’ websites on the Internet.
  • Send you offers and ads for products and services of partner brands, or other offers we believe may be of interest to you, such as invitations to events and webinars.
  • Perform data analyses (including market research).
  • We may combine the information we collect with other information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of products, and advertisements offered, including (but not limited to), those provided on or through our services.
  • We may use IP addresses to help diagnose problems with our servers and to administer our website(s). We also may use IP addresses to help identify visitors to our website(s) for the duration of a session and to gather demographic information about our visitors.  We may use clickstream data to determine how much time visitors spend on each web page of our website(s), how visitors navigate through the website(s), and how we may tailor our website(s) to better meet the needs of our visitors. We also use the information for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms and Conditions.
  • If we collect information from “offline” sources – such as if you provide us your business card at a trade show – we will maintain that information and may use it for marketing and business purposes, as well.
  • See Section 5 for further information about cookies and similar technologies.
  1. How Wodwo Discloses the Information it Collects as a Controller

We may sometimes share or otherwise disclose the personal information we collect about you, as described in this Privacy Policy or otherwise disclosed to you when you provide us with the information, including as follows:

  • We may share your personal information with service providers who help us deliver the services you request or we provide. For instance, we share the information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies help us deliver or develop Services.
  • We may share the information to communicate with you and market to you, including through email, direct mail or display media.
  • We will disclose your personal information (or other information) if we believe in good faith that we are required to do so by law, regulation or other government authority or to protect the rights, safety or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation and we may disclose any Information to the requesting agency in doing so.
  • If we or all or substantially all of our assets, are purchased by another company (such as in a merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction), the Information in our possession will likely be transferred to the successor entity. We also may share the Information during the course of any due diligence process.
  • As described in the below section and elsewhere in this Privacy Policy, our website(s) use cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet).
  1. Cookies and Similar Technologies

Wodwo and its business partners or service providers may deploy on its website(s) certain industry-standard technologies, including cookies and similarly functional technologies, which we describe below.

  • Cookies are small data files that contain a string of characters, such as a  unique browser identifier. Cookies are stored on your computer or other device and act as tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the website of a marketer), pixel tags may generate a generic notice of the visit and permit our partners (or sometimes, us) to read the cookies that a respective company or server has deployed. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit.
  • We or our service providers may use cookies to, among other things, “remember” you, determine visitor patterns and trends, collect information about your activities on our clients’ sites, or interact with the advertising you see. Cookies are used in this way to provide relevant content to you and replace non-relevant communications with ads that better match your interests. They likewise may be used for any of the purposes we describe in Section 2 or elsewhere in this Privacy Policy.
  • Similarly, we may work with vendors to provide or enhance our services (e.g. for purposes of tailoring ads, or placing browser cookies), or to market to actual or potential customers.  For instance, when you visit our website we may “retarget” you with an ad on another website.  Our vendors for these purposes may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those vendors may, likewise, collect various types of information about your browser, device, or browsing activities through use of these cookies.  If you wish to “opt out” of this type of marketing, sometimes called “cross context behavioral advertising” or “interest-based advertising,” please see the methods described below in Section 5.

You may disable cookies as follows:

  • Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of our website and other services may be difficult to use or become inoperable.
  1. Consumer Choices and “Opt Out” Methods

Online Advertising.  If you wish to opt out of online targeted ads, you may visit the opt-out portals operated the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based.  Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device, and for the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again.  Opting out in this way will not prevent you from seeing ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you.

Email Marketing.  If we market to you by email, in our corporate capacity – such as to communicate about new services or to invite you to events – you may “unsubscribe” from our marketing emails through a link placed in your emails.

  1. Information We Process as a Service Provider

Separate from the above information, in the course of providing our Services, we process personal information on behalf of data services companies (principally or exclusively our affiliate Dataline), and also on behalf of customers who have engaged with us or with Dataline and who may provide (for instance) their own customer databases in order to obtain insights about their customers or prospective customers.   In general, we assist Dataline in creating and/or deploying marketing audiences and insights based on Dataline’s data.  As to personal information we receive for each of the foregoing purposes, Wodwo acts as a “service provider” rather than as a “controller.”   These entities’ information is thus not covered by this privacy policy.  If you seek information about, or to exercise privacy rights regarding, Dataline data, please see the Dataline privacy policy here, and the Dataline privacy rights portal here.  If you seek information about a particular customer of Wodwo’s Services (or to exercise privacy rights with respect to data collected by that customer) you will need to contact that customer.

  1. Privacy Rights You May Have in Specific States

Certain states have passed state-specific privacy laws that grant residents of their respective states particular privacy rights. These states include California (as to which a separate “Addendum” is provided below), as well as Colorado, Connecticut, Montana, New Jersey, Oregon, Texas,  Utah, and Virginia, among others.  Please note that we generally do not act as a “Controller” or “Business” (in California) of personal information relating to consumers – rather, as described above, we generally act as a “Processor” or “Service Provider.”   We on the other hand act as a “Controller” (also called a “Business” in California) of a select dataset of corporate information generally relating to our corporate customers and prospective customers, and in turn we likewise have determined that as to those limited datasets, given our size and the size of the datasets we employ, we are in most cases not subject to those laws.

However, if you wish to be “deleted” from our databases, or have another privacy-related request – for instance, if you are a former customer and wish to be removed from certain mailing lists or databases, please contact us at [email protected].

  1. Links

This website may provide links to other websites that Wodwo thinks users will find interesting or useful.  Wodwo is not responsible for the privacy practices of these other sites or companies.

  1. Security and Data Integrity

Wodwo takes steps to help ensure that the personal information we process is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to personal information.  While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts that are designed to ensure that this does not occur.

  1. Changes to this Privacy Policy

From time to time, we may update this Privacy Policy.  Any changes to it will become effective when it is posted to our website.  Please check back to learn of any changes to this Privacy Policy.

  1. Contact Us

Wodwo has a designated privacy contact. If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

Privacy Officer
Wodwo, Inc.
506 Carnegie Center Drive,
Suite 105
Princeton, NJ 08540
Email: [email protected]