As you prepare your next marketing campaign, you’re probably going to spend a lot of time focused on content. You’ll think carefully about the words, the images, and the calls to action. But what about your audience? Are you devoting enough energy and resources to making sure that your carefully-crafted message is headed toward interested, engaged recipients who are primed to buy what you’re selling?
For your next campaign to shine, you’ll need to get your brand’s story in front of a receptive audience that is both wide and targeted. This might sound like an oxymoron, but it’s not. It’s possible, and you can do it. Here’s how.
Define Your Perfect Audience
When creating a targeted audience, you’ll typically start with broad demographic traits such as age, gender, location, education levels, and annual income. Next, you’ll want to drill down deeper, considering things like hobbies, home ownership vs. rental, and family structure. You can begin your targeting process by using Google Analytics. This is a great tool that can let you know more about the demographics of your website visitors. Be sure to look at your social media analytics, as well. They can offer insights not only about who is engaging with your content but also details like the time of day that they prefer to receive your message. Finally, you may also want to consider and include past behavior with points like “has moved in the past six months” or “has purchased a new car in the past year.” Consider their pain points: when, where, how often, and how severely do they experience the problem you’re going to help them solve? For example, you might want to deliver your next message to “college-educated women between the ages of 35 and 45 in the greater Seattle metro area who are married, have a pet, enjoy sports, and are online in the morning.”
Combining this detailed information with careful data analysis and consultation with your internal team, you can create an ideal customer profile (ICP). Your ICP will help you understand your current customers and prospective buyers in order to cultivate the highest lifetime value contacts. You can use your ICP to guide marketing projects such as segmenting your lists and creating targeted campaigns that will appeal to buyers at various stages on the path to purchase.
Build Your Audience with These Easy Steps
Ah, churn. The marketer’s nemesis. At the same time that you’re working to find leads and add subscribers to your email list, people are dropping off. It happens, and often for reasons that have nothing to do with you. Your list is a monster, and it must be fed. To ensure success, you’ve got to add more leads to your list than you lose – and you’ve got to do it every month.
Where are your next leads going to come from? You’ve got numerous tools at your disposal.
- Explore remarketing, gathering user data on your website and using it to create ads and welcoming opportunities for your users to return to their abandoned carts.
- Invest in pay-per-click and pay-per-view campaigns on search engines.
- Upload your current lists and generate fresh lookalike audiences on digital platforms like Facebook and TikTok.
- Cultivate relationships with your users and help them develop relationships with each other. Offer opportunities for user-generated content and nurture your online communities so that they are safe, friendly spaces for people to visit regularly.
- Write story-based emails and rich, information-laden blog posts that engage leads and make them want more of your content.
- Create great social media campaigns that make users want to get to know your brand. Videos currently make up the majority of internet content and are especially favored by younger audiences.
- Provide AI-powered chatbots that provide customer service and personalized recommendations.
- Consider lead magnets, free trials and other giveaways that entice users to share their email addresses with you.
Cutting-Edge AI-Powered Targeted Audience Modeling
In only four simple steps, Wodwo will build customized audiences for you in under an hour:
- Upload your data. Provide Wodwo’s intelligent platform with some of your current customer data. A sample of at least 10,000 is recommended but not required.
- Generate customer insights. Stop guessing. The more you know about your customers, the better job you’ll do at providing them with the content they really want. Depending on your plan, you can select up to 20 different insights with every data upload. Wodwo will compare your customer data to Dataline’s database of over 230 million buyers with over 2,000 buyer attributes, giving you more in-depth insight to your customers than you’ve ever had before.
- Build your model. Choose from 13 industries and Wodwo will get to work building your new custom audience. While you wait, you can catch up on emails, take a walk, grab lunch, play the free Wodwo game, or plan your next campaign. Just don’t take too long, as your results will be available in less than an hour!
- Download your new audience. Wodwo has cross-referenced your best customers against nearly all buyers in the US, and the lookalike the prospects you need for your next marketing campaign are ready. Filter by age, gender, or geography for even more refined results. Choose your preferred (hashed emails or name/address) format, select a quantity, and place your order. Wodwo will convert your audience into .csv format. All that’s left for you to do is the magic you already do best: Convert that new audience into customers.
Discover the cutting-edge tool to reach the most targeted, receptive leads. Experience Wodwo, the AI-powered audience modeling platform built just for modern marketers. Get started today.
